t to launch new on-pack promotions across its canned fruit and meat products this summer to inspire shoppers with new usage occasions, as well as encouraging trial and repeat purchase.One million packs of Princes Fruit Fillings will feature a promotion to win either a baking master class experience in London worth £1,000, or Lakeland vouchers worth up to £250.
The promotional packs will be in stores from August to coincide with the buzz surrounding series five of The Great British Bake Off.
The promotion has also been timed to include Christmas, to drive further growth during this key trading period.
Meanwhile, Princes Hot Dogs will give families the opportunity to win Go Ape family vouchers and summer activity kits to help keep children entertained this summer.
Neil Brownbill, Marketing Director for Princes, said:
“This is one of our biggest ever promotional drives.
“By promoting the simplicity of our products alongside a compelling shopper reward, we can show how they can be used to create a wide variety of easy, tasty meals.
“The on-pack promotions are designed to encourage new shoppers into the category and drive cross-category purchase among existing Princes consumers with relevant offers.
“For example, Go Ape is an exciting family fun day which fits perfectly with Hot Dogs, while the Fruit Filling promotion is perfect for consumers looking to learn more about home baking.”
