year’s Canned Food Week (14th – 20th April 2014), Princes is encouraging convenience stores to evaluate the products they stock to capitalise on strong sales in the category.Spending in the category is up £3.2 million year on year and category penetration is continuing to grow – 99.3% of the UK population now buy canned goods.
Princes also saw strong sales in 2013, adding further value to the already strong category.
The canned food manufacturer has reported a 5.7% rise in value sales of its canned fish, meat and fruit, outperforming the overall canned food market.
Graham Breed, convenience channel marketing director at Princes, said:
“Canned food continues to be purchased by almost every household in the UK so there’s a real opportunity for convenience retailers to capitalise on this.
“By stocking a diverse range of products, they can provide consumers with the excellent value and variety they’re looking for.
“The convenience of the canned category makes it ideal for all shopper demographics and the challenge for brands is to ensure that consumers recognise the benefits of ambient food by highlighting positive messages on-pack and promoting convenient meal solutions.
“Convenience stores should also focus on new, innovative products, as well as store cupboard staples, such as beans as peas, alongside seasonal products, including canned fruit.
“As part of Princes’ commitment to communicating the benefits of canned food, we support Canned Food UK in their consumer communications programmes, along with championing the format in our above-the-line activity.
“Our long term goal is to ensure that consumers continue to recognise the benefits associated with shopping the canned food category through education, communication and innovation.”
Canned Food Week ran from 14th to 20th April 2014 to communicate the health, cost and time-saving benefits of canned food to consumers.
