Barentz International and Additive Solutions from Australia have announced a strategic cooperation for the sales, marketing and distribution of specialty ingredients across Australia and New Zealand.
Barentz has acquired a majority stake in Additive Solutions who will also be handling the sales, marketing and distribution of the LI Frank and Vitablend ingredients and products.
Headquartered in Melbourne Australia, Additive Solutions services a range of industries including the food, beverage, confectionery, nutrition, health and well-being and animal health sectors across Australia and New Zealand.
For Barentz International, headquartered in The Netherlands and active in close to 40 countries across three continents, the strategic partnership with Additive Solutions adds two strategically important country representations to the Barentz Food & Nutrition business.
Hidde van der Wal, CEO of Barentz International said that Barentz had been searching for a strategic partner in Australia for some time to strengthen its position in this part of the world. Barentz was looking for a company that shared similar values including strong technical expertise, an emphasis on quality ingredients and customer service.
“The technical understanding of our sales force and the technical application expertise we can offer our customers throughout their product development and production stages is a very important business driver for us,” said van der Wal. “We were impressed with the expertise and skills of the Additive Solutions team, and this was a very important aspect in our decision to join forces with them.”
“This development is an absolute advantage for our customers,” said Jim Nanos, managing director of Additive Solutions. “Supported by Barentz’s industry extensive networks and deep industry knowledge we are able to offer a very comprehensive product range across both Australia and New Zealand. Vitablend’s range of antioxidant blends and nutritional premixes is an obvious example. I am also personally delighted to be representing LI Frank who produce innovative bean and grain based ingredients including Lupin proteins, which are grown in Australia.”
