, marked by severe frosts during the growing period, Jean Baptiste Pinel, Managing Director of PrimLand Chile remains confident, and plans to market 2,000 tons of Chilean kiwi fruit this season.A sharp downturn in global production potential
According to official estimates, the potential volume of produce should be cut by approximately 60% following the harsh frosts that occurred last September. In this particularly difficult context, expected volumes are approximately 80,000 tons.
Strong production partnerships
Strengthened by long-lasting, close relationships with Chilean producers and having connections in several Chilean areas of production, PrimLand Chile is managing to maintain its commercial activity and is forecasting a harvest of over 2,000 tons, representing a deficit of no more than 30% compared to a normal year. PrimLand Chile producers are situated principally in zones sheltered from the frost, meaning that its potential impact on the fruit (size, preservation etc.) has been reduced, even though fruit sizes are on average slightly smaller than in a normal year. ‘The first exports have begun with good quality fruit in terms of the amounts of sugar and dry matter’, reports Etienne Malaguti, sales manager for PrimLand Chile.
Key markets
Jean Baptiste Pinel stresses that PrimLand Chile will continue to serve its established clients with the best possible conditions of quality, service and price under the brand Oscar® Chile. In Asia, Oscar® Chile is already well known and consumers particularly appreciate the regular quality of the fruit throughout the season. Sales are increasing within Eastern countries (Russia etc.) and in North America.
