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Davidstow relaunches Extra Mature Cheddar

Zoom in font  Zoom out font Published: 2014-04-16  Views: 3
Core Tip: Dairy Crest has announced the re-launch of Davidstow Extra Mature 200g.
Dairy Crest has annDairy Crestounced the re-launch of Davidstow Extra Mature 200g.

The Extra Mature 200g will target the gap for the older affluent shoppers who seek a smaller pack size, but still offer the same exceptional flavour and premium proposition.

Davidstow is currently worth £16 million and continues to show strong growth at +8.8% YOY.

Davidstow Extra Mature 200g will be available in Tesco stores from 30th March, rolling out to other major retailers in the coming months.

 
 
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