es on anonymity, The Chicken of the Sea mermaid has a name.Consumers submitted more than 49,000 entries in a nationwide contest to name the Chicken of the Sea brand icon, resulting in the name Catalina.
The contest ran through 14 February and the winning entry was submitted by Peggy L. from Urbana, Ohio, who won USD 10,000 (EUR 7,238). Ten first prize winners were awarded Chicken of the Sea seafood for one year and 20 runners-up won a Chicken of the Sea-branded prize.
The name Catalina encompasses everything we feel represents our brand,” Chicken of the Sea Senior VP of Marketing Christie Fleming said of the name, which also is the name of a historic island 22 miles off the West Coast mainland and close to Chicken of the Sea’s headquarters in San Diego. “Along with it being a naturally beautiful name suitable for our mermaid, it connects to our rich local history, as well as the adventurous spirit and lifestyle indicative of both our brand and our Southern California home.”
The announcement comes as Chicken of the Sea kicks off its Centennial celebration in 2014 with its Great American Gratitude tour which is visiting 39 cities across the country through Labor Day. Throughout the tour, hosted by Catalina herself, Chicken of the Sea will be awarding a total of USD 1 million (EUR 723,799) in pay-it-forward investments.
“Instead of just presenting our Name the Mermaid Contest winner with a check for USD 10,000, we’re encouraging her to honor the pay-it-forward spirit of our Centennial celebration and use the money to continue the cycle of good,” Fleming said.
