ature Valley has launched an on-trend addition to its Crunchy cereal bar range this spring.New Nature Valley Coconut Crunch combines wholegrain oats with the taste of grated coconut.
Over the last few years the trend for coconut flavouring has become big business in the food and beverage industries and currently it is one of the most popular sweet flavours among consumers.
Jennifer Jorgensen, marketing director at General Mills, said:
“We are extremely excited by the launch of new Nature Valley Coconut Crunch.
“The flavour is becoming increasingly popular with consumers and is therefore a key purchase driver for shoppers.
“To maximise sales we are encouraging retailers to make Nature Valley Coconut Crunch a must-stock addition to their cereal bar range this spring and all year round.”
The launch of Nature Valley Coconut Crunch will be supported by a targeted digital campaign and bespoke in-store POS to boost awareness.
It will be available from April 2014.
