lebrated 10 years of category innovation by asking consumers to help create the 10th anniversary Gü pud.Now, the desserts brand is launching the winning pud – Gü Raspberry and White Chocolate Mousse – into major retailers.
The launch is part of investment plans to help drive the brand’s signature ramekin range and overall growth in the £729m desserts category.
The pud starts with a tart raspberry compote which is then smothered in smooth white chocolate mousse to create a contrast of red and white layers.
The launch marks a commitment by Gü to the next decade of innovation in the desserts category as it continues to be influenced by two key consumer trends: luxury and quality indulgence.
Mike Smith, Marketing Director, at Gü Puds, said:
“We know consumers are discerning and want the best tasting products.
“That’s why we asked them to inspire our latest pud. With our existing range of best-selling twin pack puds already on shelf – including the top two performing SKUs in premium desserts – we are perfectly placed to listen to consumers, understand how their tastes are evolving and bring exciting new products to the market.
“The introduction of our new Gü Raspberry and White Chocolate Mousse will help keep the category fresh and drive choice for shoppers in search of the best quality puds.”
The NEW Gü Raspberry and White Chocolate Mousse has an RRP of £3.59 for a pack of two iconic glass ramekins and is available at all major retailers from mid-April.
