The circular container is said to be particularly popular with consumers who like to re-use their packaging and is made using recycled PET film which gives visibility of the contents.
Cadburys worked closely with Bell to develop the gold metallic pigment for the end caps. These are also fully recyclable and can be colour matched to the customers’ reference. Supplied packed flat, shipping and storage is economic and the packaging can be erected in Cadburys plants throughout the world.
The end caps can be coloured to reflect the seasonality of the gift. The latest design coincides with Christmas so by using a gold metallic polymer the effect presents a sparkling appearance.
For protection Cadburys continue to use the patented design of Jetlok end cap for the base and to assist with the assembly Bell have developed automatic closing devices for the patented Jetlok design which ensures fast assembly and a consistent secure finish.