Aptar: Evolving the beverage enhancement category with Milk Splash
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Published: 2014-05-20 Views:
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Core Tip: MilkSplash is the newest entrant into the rapidly growing liquid flavor enhancement category in North America, targeting the dairy category.
MilkSplash is t
he newest entrant into the rapidly growing liquid flavor enhancement category in North America, targeting the dairy category. Each gentle squeeze of the child orientated product creates a unique and customized milk flavoring experience.
MilkSplash is evidence that the on-the-go liquid concentrate packaging format is a trend here to stay and one which is poised to evolve into new categories outside of water enhancement. To create a convenient, spill-proof, memorable, and functional package MilkSplash selected Aptar’s new Mini Sense stock closure combined with SimpliSqueeze® flow control valve technology. This combination provides parents with peace of mind that their child will be able to create a personalized beverage flavor without spilling or creating a mess.
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