tion of more than 40 years in the dairy business. It currently is the largest dairy company in Romania with majority Romanian ownership. In 2013 Albalact reported a turnover increase of 23%, reaching RON 423,185,597 (approx. EUR 95 millions).Albalact’s Zuzu brand yoghurt is the second largest seller within the Romanian fresh dairy market. A strategic goal for the company is to develop their yoghurt portfolio while increasing market share.
“To respond to the increasing demand in the yoghurt market, we needed packaging equipment not only more flexible, but also more efficient and productive to face also our potential growth”: said Mr. Bogdan PARASCHIV, Technical Director of the Albalact factory in Oiejdea - the Alba district of Romania.
“We decided to purchase a complete packaging line using the Form-Fill-Seal technology process for the package. Our requirement also included the responsibility of the complete line start-up with a vertical production ramp-up, and we wanted it fully coordinated by one single supplier.”
Since 2011, Arcil has operated engineering services under the Synerlink brand with dedicated means, such as its test center and a team organization to offer “more than connected machines” to its customers.
The Synerlink engineering team provided the project coordination from marketing design of cup, to streamlining of the fully integrated and automated lines, with commitment for a short delivery and rapid production start. “The easiest way to handle this kind of project is to have one single source responsible on each side. It is complex and involves a lot of third party suppliers. All of our plans were based on ArcilSynerlink fulfilling its promised dates and milestones for this project.” Mr. Bogdan PARASCHIV said.
The ArcilSynerlink field service team was very efficient on site, as the production could start 2 weeks after delivery of the equipment. Mr. PARASCHIV concluded: “Arcil completely met our expectations. Today we have enlarged our yoghurt portfolio with smaller sizes packages. The possibility of printing the label on paper gives us better visibility in stores. After 2 months we can already see a sales increase in the yoghurt segment, which is evidence of the good choice of our investment.”
