le specialist, Barfoots of Botley is celebrating a third successful season 2013/2014 from its chilli farming operation in Senegal.In 2014 alone the company has produced over 300 tonnes of chillies including Fresno, Jalapeño, Bird’s Eye, Finger, Scotch Bonnets and Jalokia – the infamous Scoville-Scale busting ‘Ghost Chilli’ otherwise known as the Naga.
The increase is driven by demand from both the UK and Europe, where consumer tastes for chillies are becoming more adventurous.
The success of the Senegal project will result in a 50% increase in production for the new season starting in December.
New varietal development has also been high on the agenda for European customers, with varietal exclusives such as Poblano, Shakira, Aji, Limo, Rocotto and Serano successfully passing through trials and now becoming available in commercial volumes.
Stated James Meers, Commercial Manager of Barfoots:
“Following this year’s success on NPD we are expanding our production in Senegal with unique varieties from Latin America, which are being demanded by customers with a growing interest in the region’s cuisine, from Pan-Andean to Mexican dishes.
These cuisines all require authentic ingredients to make recipes come alive. The fresh chilli category is really getting consumers excited. ”
Further sales growth is expected from retailers as their focus turns to retail opportunities for the Football World Cup Brazil and Olympic games in Rio 2016.
