s created a new range of 20 premium ready meals.Extensive research and trials have been conducted prior to launch to create the best recipes and the right portion size.
The new lines include dishes from the ‘Best of British’ e.g. Lancashire Hotpot, Venison and Roasted Vegetable Casserole, ‘European’ e.g. Lasagne Verde, Chicken Cacciatore, Meatballs Pomodoro and ‘Recipes from Around the World’ e.g. Chicken Tikka Masala, Lamb Rogan Josh and Green Thai Chicken Curry.
All meat dishes use Red Tractor meat and have on average 25% more meat per pack than other notable ready meal suppliers.
Karen Deans, Managing Director said:
“We are really excited about this new launch.
“The meals have been researched incredibly well and consumers responded positively to the recipes and the larger portion size compared with other ready meal suppliers.
“They are on average 4% cheaper at RRP per 100g offering the consumer real value for money on a high quality meal.”
There is no minimum order for these new ready meal lines, orders can be simply added onto retailers’ existing field fare order.
