gh, chief executive of 3Boys, has unveiled Green Your Cup. Targeting the foodservice sector, the cup includes a polyethylene that separates from the cup during the recycling process.The cup was officially unveiled at Somerset House, central London, today (27 June) with over 1,000 cups of coffee handed out to tourists and commuters.
Myerscough said: “I always thought it was such a waste that disposable coffee cups couldn’t be easily recycled. In these times of limited resources and diminishing landfill space, a single use cup that can’t be recycled is an indulgence we just cannot afford.
“I hope Green Your Cup will make a difference to how people think about the wastefulness of some of our everyday habits. You can recycle Green Your Cup with your paper and cardboard and it comes back as a newspaper several times, extending the life of such high quality paper well beyond the half an hour it takes to drink a coffee.”
Myerscough was behind GreenBottle’s paper bottle of wine, which was claimed to be a world first.
