e dairy spread brand from Dairy Crest1, is launching a shopper campaign this summer focussing on keeping families healthy and happy.The campaign, named The Clover Summer’s Day activity, is exclusive to Tesco and involves an on-pack promotion allowing shoppers the chance to win fun family prizes.
Promotional packaging on Clover, Clover Lighter and Clover Lighter Than Light packs will feature a unique code that can be entered online at www.cloversummersday.co.uk.
The new campaign website, designed and built by Arc, works via an instant win mechanic allowing shoppers to win prizes that include family bikes, beach kits, picnic gear, camping sets, garden games, water fun sets, trampolines and space hoppers.
Every entry online allows shoppers to also claim a “2 for 1” offer on family days out.
Wayne Gower, Senior Customer Marketing Manager at Dairy Crest said:
“The Clover Summer’s Day campaign is all about keeping Clover families happy and healthy this summer.
“This Tesco exclusive campaign will create a strong point of difference for Clover & Tesco and brings news & excitement to our core Clover range.
“I’m positive that the promotion Arc has created will deliver, as it has a simple instant win mechanic as well as desirable family fun prizes.”
Sarah Marshall, Board Account Director at Arc said:
“This promotion is an exciting step for Clover and a great way to bring new news and excitement to the spreads aisle in Tesco.
“The promotion will be supported with disruptive in store displays, ensuring shoppers see, understand and engage with the campaign, which will be key to drive further purchases for Tesco.”
The Clover Summer’s Day campaign will be aligned to Clover TV advertising throughout the summer, and supported by Tesco specific trade marketing, print, online & social media.
The campaign launches on 23rd June and will run for two months in Tesco stores nationwide.
