York has created the brand strategy, identity, packaging and web design for new single serving dessert brand, Just Enough of a (Very) Good Thing.Pearlfisher was tasked with creating a new language for single serving desserts, shirking the traditional indulgent design cues of the category.
Pearlfisher’s solution was a refreshing and unique design that showcases the high quality and flavour experience of Just Enough of a (Very) Good Thing. The illustrative logotype and packaging design emphasise the handcrafted and premium taste of the desserts without conforming to categorical norms.
