icial whisky provider to the Glasgow 2014 Commonwealth Games, The Famous Grouse, distributed by Maxxium UK, has released a limited edition single malt to mark their sponsorship of this sporting event.The whisky brand, which is the number one selling whisky in Scotland and the UK, has announced it will release a special Commonwealth Games bottling of Glenturret 1986 Cask Strength single malt.
This limited edition run will see only 1,800 bottles available for purchase making it a collector’s edition among whisky enthusiasts and sporting fans alike.
Glenturret single malt is one of the core ingredients of The Famous Grouse blend and Master Blender Gordon Motion has handpicked this deluxe whisky – which was laid down to age in oak casks in 1986, the year that Scotland last hosted the Commonwealth Games – in celebration of this landmark year for Scotland.
Commenting on why he handpicked this particular single malt whisky Gordon Motion said:
“We are extremely proud to be the Official Whisky of Glasgow 2014 and wanted to mark this momentous occasion with what we do best – whisky.
“When deliberating what to release it became apparent that Glenturret 1986 was the ideal choice and very timely.
“Glenturret is not only integral to The Famous Grouse blend but this batch was laid down to age in oak casks 28 years ago, the very year the Commonwealth Games last visited the home of Scotch whisky.
“This exceptional whisky gives off notes of fresh mango and passion fruit to nose with sweet honeycomb and melon to taste.
“So why not, pour a dram, raise a toast to Glasgow 2014 and be part of something famous.”
The Famous Grouse will have a strong presence in Glasgow’s on and off-trade in the run up to and during the Games with over 200 of the city’s bars signed up to receive on-trade kits.
Point of sale will also go into retail outlets driving visibility of the Commonwealth Games sponsorship.
Peter Sandstrom, marketing director Maxxium UK, said:
“As the Official Whisky of Glasgow 2014 we are looking forward to what will be an awe-inspiring Commonwealth Games.
“The Famous Grouse believes there’s a joy to participating in something bigger than ourselves – of being part of something famous – and that the same spirit is present at the very core of the ‘friendly games’.”
Personalisation also continues to be a key focus for the band with live labelling available in selected stores during the Games.
The leading whisky brand launched a new personalisation mechanic earlier this year which enables consumers to add a personal photograph to their bottle, free of charge by visiting www.makesomeonefamous.com.
The whisky brand’s sponsorship of the Commonwealth Games builds on their already strong sporting links, working with the Scottish Rugby Union (SRU) as their Official Whisky partner for over 24 years.
More recently it announced sister brand, Ginger Grouse, as the Official Pint Partner of endurance race, Tough Mudder.
