Building on its on-the-go breakfast products, FUEL YOUR 10K HOURS has launched individual porridge sachets for a warming mug of oats in the mornings.
The porridge sachets come in packs of six and are available in Original, Golden Syrup, Forest Fruits and Apple & Cinnamon flavours.
They will be available to buy in ASDA stores from July, priced at £2.69.
In addition to the porridge sachets, FUELYOUR10KHOURS has released two new flavours of its energising Instant Porridge pots – Chocolate and Honey Nut & Raisin.
Chocolate is designed for those that enjoy a dose of creamy cocoa in the morning, whilst Honey Nut & Raisin combines two complimentary ingredients to create a nutty breakfast.
They join existing Apple & Cinnamon, Forrest Fruits and Golden Syrup flavours in the Instant Porridge product portfolio.
Each pot is packed with 10g of protein so provides energy for active, busy lifestyles.
The breakfast mavericks at FUELYOUR10KHOURS have been spurred on to create new formats and flavours by rising sales of its products, particularly in ASDA stores, which now carry all 18 products.
Other products in the FUELYOUR 0KHOURS range include the revolutionary milk-based Liquid Breakfast, available in four tasty flavours: Strawberry, Chocolate, Café Latte and Vanilla, and Fully Loaded Granola, available in Chocolate Loaded, Fruit Loaded and Nut Loaded.
FUEL YOUR 10K HOURS has a new approach to breakfast.
The brand is inspired by Dr Anders Ericsson’s 10,000 hours theory, that to become elite in a chosen field requires 10,000 hours practice.
The additions to the range are the next step in FUEL YOUR 10K HOURS’s own journey as an innovative brand that responds to the needs of tomorrow’s customers.