
Its own products will be revamped, and new products will be introduced. Its trading director, Casper Meijer, said the company hired standards-professionals to ensure new legal issues could arise from the transition:
"This approval stage is intrinsic to our product-development process and provides clear benefit to our suppliers in terms of identifying potential legal compliance issues."
In related news, Morrisons accepted that its own-label products are as much as 20 per cent more costly than those of the leading discounters.
A recent survey compared and contrasted 59 kinds consistently stocked products that Morrisons Online is 20 per cent more expensive than Lidl in 32 cases, and than Aldi in 29 cases.