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Current Position:Home » News » Beverages & Alcohol » Alcohol » Topic

ASCC: More consumers reach for premium brands

Zoom in font  Zoom out font Published: 2014-08-28  Views: 76
Core Tip: Recent reports show an increasing number of consumers are opting for the superior quality offered by premium spirits brands
Recent reports show an increasing number of consumers are opting for the superior quality offered by premium spirits brands, a promising development for the Aristocrat Group Corp. (OTCBB:ASCC) and its premiere distilled spirit, RWB Ultra-Premium Handcrafted Vodka.

The landscape for premium spirits has never been better for retailers and consumers. Continuing a decade-long trend, premium spirits experienced increases in volume and revenues last year, according to the Distilled Spirits Council of the United States. Buoyed by the upward trajectory of the premium vodka market, U.S. vodka revenues reached $5.6 billion in 2013.

"Consumers appreciate the quality of premium brands such as RWB Vodka, and we expect the premium segment of the distilled spirits market will continue to experience growth," ASCC CEO Robert Federowicz said. "The continued growth of the premium spirits market suggests consumers are willing to invest in quality."

ASCC is working to build a portfolio of successful brands to compete in a highly profitable sector alongside LVMH Moet Hennessy Louis Vuitton (OTCBB: LVMUY), Diageo PLC (NYSE: DEO), BEAM, Inc. (NYSE: BEAM) and Brown-Forman Corp. (NYSE: BF-B). ASCC hopes to capitalize on unprecedented new brand building opportunities through Luxuria Brands, its brand management division.

 
 
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