Asked if fewer people were buying the sweet fruits since the scare, Communications Chief Kristofer Myrevik said: "If anything our sales have improved. I can't give you the figure for competitive reasons but frozen raspberries is [sic] a big product for us. And it's growing."
Frozen berries are safe to eat as long as they are boiled before they are eaten, which should kill any viruses they are carrying. It has been confirmed that imported Serbian berries used in the deadly dessert that caused the sickness outbreak in Ljungby in southen Sweden earlier this month were not cooked properly.
Co-op says it clearly labels all its relevant products with the Swedish Food Agency's recommendation (Livsmedelsverket) that consumers should boil cold raspberries.
The news of rising frozen berry sales in the Nordic nation comes as other EU countries are reconsidering their own safety guidelines in the wake of the Swedish scare.
On Thursday the Food Safety Authority of Ireland (FSAI) issued a fresh warning to consumers, asking them to boil all imported frozen berries for at least one minute.
The authority said it had no evidence that infected fruits had reached its shores, but noted that it had become increasingly concerned following the recent deaths in Sweden and an outbreak of the Hepatitus A in Australia earlier this year, which was also linked to frozen berries.
