The Government plans to improve the investment environment and help businesses cut back costs.
Margaret Fong, executive director of the Hong Kong Trade Development Council (HKTDC), said entering the Hong Kong market was not difficult at all, but the important thing was for businesses to understand their customers.
She said food products, including seafood and vegetables, sold very well on the island.
“Every year we import $20 billion worth of food, so I think businesses should focus on food and bring your specialties from Vietnam.”
Businesses should keep in mind that people are no longer just looking for well-known or international brands, but for something that is unique and reflects their own personal quality, she said.
“Also remember that Hong Kong people are willing to pay for good quality. Price is just one consideration; quality is the most important, especially food.”
She urged more Vietnamese firms to participate in fairs to show off their products to buyers in other countries.
