"With the launch of this packaging format, we have managed to market the product to other audiences," states Arturo Fernández, of Cortijo las Palomas. This is a way to prevent the waste of lemons that fail to meet the calibre standards demanded by stores. "We talked with traders in the Nordic countries, our main customers, and they told us that packaging them individually would make their distribution easier," explains Fernández.
So far, the acceptance has been very good. "Although the use of this packaging format entails an increase in the final price of 15%, customers appreciate the presentation and care," affirm representatives of Cortijo Las Palomas. It is worth noting that the lemons packed in these containers are mainly those of extra quality.
One of the advantages of this new presentation is that "we have managed to open new markets," points out Fernández, as the product was initially intended for hospitality and will now be distributed in several supermarket chains. "In the long run, it will not change our profits, but it is opening market windows that can always come in handy at times when there isn't enough production," affirms one of the managers of Cortijo Las Palomas. Nevertheless, they continue to work with the hospitality industry and aim to keep their clients in this sector.
