According to the Shanshan Forestry Bureau, Shanshan has 6,300 hectares (63.000 mu) of Hami melons, of which over 80% are sold in China. Now that the majority is sold in China, the price has doubled, going as high as 100 yuan.
Shanshan melons enter the market around 10 days before the Dragon Boat Festival. They are mainly sold to China through three channels: they are flown to distributors in Beijing, Shanghai and Guangzhou who sell them through e-commerce platforms, and are also flown to and sold in other places in China.
Currently, Hami melons and Turpan seedless white grapes have been sold the most. Next come Kashgar cantaloupe melons, Peyziwat melons, prunes, and Shixenze peaches.
In the past few years, through promotion in e-commerce channels, the brand awareness of Xinjiang fruit has increased greatly. Their representatives are selling fruit rather fast. Chinese e-commerce platforms, for example Alibaba, Jingdong, Suning and China Post, are all selling Xinjiang fruit.
