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Africa's fourth largest pineapple exporter recommences trading with EU

Zoom in font  Zoom out font Published: 2017-10-18  Views: 22
Core Tip: Jean–Xavier Satola supervises cutting and packaging, as Benin — Africa's fourth–biggest exporter of the fruit — starts trading again after an eight–month self–imposed absence.
Jean–Xavier Satola supervises cutting and packaging, as Benin — Africa's fourth–biggest exporter of the fruit — starts trading again after an eight–month self–imposed absence.

Satola has been in the pineapple business for 30 years and as soon as he got the green light from the government was Benin's first trader to resume exports.

"I'm at 46000kg since the start of the year. It's less than half than in Sept 2016," he said.

"Resumption is slow. Some of our European clients are hesitant. But we're exporting more guaranteed quality now."

In December, Benin's government banned exports of the fruit after repeated warnings from the European Union about pineapples treated with the pesticide ethephon to speed up colouring. The EU warnings came as ethephon residue was found to be higher than permitted levels.

But Satola, who heads Benin's National Association of Pineapple Producers and Exporters, said growers were also responding to the taste of European consumers.

'Respect market demands'
Producers "did any old thing" to make the outside of their pineapples the preferred yellow colour rather than the natural green, he said.

"They were adding doses of colourant pesticides after the rains or tipping in a lot after receiving an urgent order."

Benin's authorities imposed a voluntary export ban while it got its house in order.

A list of exporters was made, workers who administered the ethephon were trained and the state invested up to 300 million CFA francs ($536,000, €460,000, RM2.3 million) in equipment to analyse levels.

The country's food standards agency ABSSA now carries out tests in the fields and at airports before shipping.

"These measures had to be taken," said the head of ABSSA, Setondji Hossou. "We have to have quality produce and respect market demands."

The crop was treated eight days ago. Normally, that should mean the ethephon has disappeared.

"If it's below normal levels, we'll allow the crop to be cut. If not, it'll have to wait for a bit," said Dossavi.

The exporters took some convincing. They play for high stakes with the perishable commodity: wait too long and the fruit risks being too ripe and impossible to sell.

It will then be sold on the local market but at a lower price.

Bad habits
For Ernest Ahokpe, who owns the field tested, it's the price to pay.

"Europeans want coloured pineapples. We have to adapt because our competitors are doing it," he said.

And those competitors are legion: Ghana, Cameroon, Ivory Coast and especially Costa Rica, the world's number one exporter.

Before the voluntary ban, Benin had only five percent of the European pineapple market. In 2000, the country exported 500000kg of the fruit; in 2014, that had jumped to 4,000kg.

As a result of the new regulations, only about 100000kg are expected to be exported this year — and then only untreated Sugarloaf pineapples.

They will still only be a marginal product at European supermarkets.

Source: www.thesundaily.my
keywords: pineapple
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