The People's Committee of Vietnam’s Lam Dong province has approved a pilot project aimed to promote the Da Lat potato brand. This is part of a concerted effort to combat Chinese potatoes, that are sold as being from of Da Lat.
The pilot project, managed by the provincial Department of Agriculture and Rural Development, includes surveying the potato market and production activities and educating consumers on the difference between the two types of potatoes via flyers, government websites and mass media.
Businesses and individuals will be supplied with packages and carton boxes with the Da Lat potato brand logo and anti-counterfeiting stamps, which can be used to package their potatoes.
According to en.vietnamplus.vn, the project cost is VND1.06 billion VND ($45,800), VND776 million of which are funded by the government.
