"Everyone has broccoli at the moment," said Bob Cordova of Western Pacific Produce. "We have Canada, Maine, New York, North Carolina, as well as Santa Maria and Salinas in California all in production now. All of these regions went through hot days and some areas including Maine and Canada also ensured drought conditions until recently. This resulted in a slowdown in production and less number 1 grade available. However, in the last couple of days, supply has picked up again."
Market easing after high prices
The market had been very strong at the height of the supply shortage. It has since eased this week as production returns to normal again. Quality is also picking up again. "Broccoli is just coming off a strong market in the last two weeks," Cordova observed. "Prices were approaching $20.00 but this week are back down to between $12.00 - $15.00 as supplies improve. In California, quality is improving daily and this is reflected in all the other regions as well as the heat disappears."
Demand is generally weaker at this time of year and Cordova noted that there are many local deals around, as directed by consumers. "It's a slower time of year for broccoli," he said. "Canadians love to source their produce locally and the other growing areas are supplying their respective regions. People want to shop locally to support local growers, and it also tends to be cheaper as freight costs are minimal."
Market easing after high prices
The market had been very strong at the height of the supply shortage. It has since eased this week as production returns to normal again. Quality is also picking up again. "Broccoli is just coming off a strong market in the last two weeks," Cordova observed. "Prices were approaching $20.00 but this week are back down to between $12.00 - $15.00 as supplies improve. In California, quality is improving daily and this is reflected in all the other regions as well as the heat disappears."
Demand is generally weaker at this time of year and Cordova noted that there are many local deals around, as directed by consumers. "It's a slower time of year for broccoli," he said. "Canadians love to source their produce locally and the other growing areas are supplying their respective regions. People want to shop locally to support local growers, and it also tends to be cheaper as freight costs are minimal."
Mexico deal the focus for winter
Western Pacific Produce supply broccoli all year round, however the company has the strongest presence during the winter months. This is partially a factor of their customer base. Additionally, the company participates in trials at various times of the year.
"For us, we have a unique position in the market," Cordova shared. "The Asian trade is a big consumer of Mexican broccoli and therefore our season peaks between November and April. That is the sweet spot for us. Meanwhile we also continue to trial new varieties and weather slots in order to optimize our broccoli supply."
