Japanese heritage
“The focus on specialty tomatoes is driven by our Japanese heritage,” says Dennis Thome with Sakata Seed. “The Japanese have an above average preference for specialty tomatoes and flavor is a really important focus,” he added. “It drives our greenhouse specialty tomato business.” The Japanese taste Sakata Seed focuses on is referred to as ‘umami flavor’, which incorporates the unique and superior flavor profile of the company’s specialty tomatoes.
Unique product
With so many different tomato varieties being available, growers as well as retailers prefer a unique product that sets them apart from others. “It is our role as relationship managers to discuss with our customers what characteristics they are looking for in a specialty tomato. The information we receive from them is being shared with the breeders and it’s our goal to offer them a product that meets their requirements,” Thome mentioned. Some varieties are exclusive to one grower, but Sakata Seed also offers open varieties.
Ease of harvest is key differentiator
“Sweet Hearts is Sakata’s number one selling specialty variety, but Amai is catching up quickly,” said Hoopes. The latter is the highest yielding grape tomato in the market and is popular in North America. In addition to flavor, specialty tomato breeders also determine the success of a variety by color, texture, yield and ease of harvest. “In view of the high costs of labor, ease of harvest has become an important factor,” shared Thome. “Cherries on the vine for instance are very versatile when it comes to harvest. They can be loose picked as well as harvested on the vine.“
Sakata has specialty tomato breeding locations in Japan, the Netherlands as well as Spain.
