Food safety is becoming increasingly important to Chinese consumers. "We are aware that consumers pay more and more attention to food safety. It is precisely for that reason that we have added a QR code to the packaging of Jaguar Conference pears. This QR code helps to convey information on the production area to consumers. Almost all consumers in China carry a smartphone while shopping these days. It is very common to use QR codes in supermarkets. We therefore added a QR code to the labels on Jaguar Conference pears during promotional activities in China. That code can provide consumers with all the relevant information on Jaguar Conference pears, including production area, nutritional value, and high-quality certification, as well as information on how to prepare and eat the pears and how to store them." This is according to a representative of Leopard Fruit Trading (Shanghai) Co., Ltd.
"Using QR codes on packaging is an increasingly common method of attracting new customers and keeping loyal customers. Our main target demographic includes families, young children, and old people. In the 4 years that we have been promoting Jaguar Conference pears in China, various supermarkets and e-commerce platforms have sold Jaguar Conference pears with different retail prices, but we now see a trend where consumers specifically look for Jaguar Conference pears."
This is the season of domestic pears in China. Even though poor weather conditions caused the overall production volume of domestic pears to decrease, there is still a great variety of pears for consumers to choose from. The majority of consumers still prefer the flavor of domestic pears, but a growing number of consumers is open to the decidedly different flavor of Jaguar Conference pears, and their share of the Chinese market is gradually growing. A representative of Leopard Fruit Trading Co., Ltd. said: "Jaguar Conference pears have a unique flavor in comparison with other pears, and they also have an excellent quality. Jaguar Conference pears are edible when they are hard and when they turn soft. We therefore believe that Jaguar Conference pears will continue to enjoy popularity in the market."
"Our company is currently engaged in energetic trade negotiations with several large retail traders. We are preparing to launch a whole new marketing concept for Jaguar Conference pears. At the same time we organize even more promotional activities. For example, we arrange activities where we explain how best to enjoy the unique flavor of Jaguar Conference pears, so that consumers will gain a complete understanding of the excellent product quality. In addition, we also promote our products through social media, such as WeChat, and at the same time we collaborate with the government in promotional activities, such as the Holland Day in Chengdu. We showcase the Jaguar Conference pear as a representative of the Dutch pear industry."
"The Jaguar Conference pear has been a star product of Leopard Fruit Trading (Shanghai) Co., Ltd. since the company was established in 2015. We believe that with the help of consumers the volume of Jaguar Conference pears imported from the Netherlands will annually increase."
