The ‘Chongming Jinsha’ is a local brand of oranges from Shanghai's Chongming district. The bright-orange colored fruit boasts smooth, thin skin and sweet, juicy pulp. Gift boxes are being sold for 88 yuan ($12.69), an average of 3.7 yuan per orange.
Focusing on developing "high-tech, high-quality, high value-added" green agriculture, Chongming selected 233 hectares of high-quality orangery as a demonstration base for its new high-quality oranges. But compared with other regional public brands of Chongming's agricultural sector, oranges are considered an economical fruit.
So why the premium price? According to the district's agricultural authorities, each Jinsha Orange must live up to strict technical standards. The district has made efforts to make the quality, taste and appearance of its oranges meet the demands of discerning Shanghai residents from many aspects.
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Huang Guili, director of a farm on Changxing Island, told media that the orange yield of his farm could exceed 4,000 kilograms per mu (0.07 hectare) this year. After being graded and selected by automatic sorting machines, oranges of the right size, skin finish and sugar content will be separated into "Chongming Jinsha Orange"-brand gift boxes.
