Hot weather sees spike in sales of UK bottled water

The record-breaking summer of 2018 boosted consumption of bottled water drinks in the UK by more than 17% to over 4,000 million litres, according to a report from Zenith Global.

This spike in sales was worth an estimated £3,330 million at retail prices, the report found.

Sales of plain bottled water in retail packs increased by 7.9% to 3.4 billion litres, whilst sales of flavoured, functional and juicy waters rose by 7.2%.

A key driver behind the growth was the warmest summer on record, according to the Met Office.

The new soft drinks levy from April 2018 – introduced on products with a higher added sugar content – appears to have had a limited impact, after most manufacturers pre-emptively reformulated many products to avoid the tax.

Pressure undoubtedly increased on producers to improve their environmental profile. For the first time, the report documents packaging innovations such as recycled content as well as examining initiatives in recycling and deposit return schemes.

Zenith Global predicts that the UK market will continue to grow robustly, but at a slower pace than in recent years.

“Our forecasts to 2023 show an upward trend of 3-5% a year,” said Zenith Global Senior Consultant Robin Bell.

“Debate about plastic and recycling are likely to remain centre stage and we expect to see more packaging from alternative materials becoming mainstream,” he concluded.