Chinese consumers are gradually paying more attention to watermelons as the temperature begins to rise. Watermelons have already entered the market. Even though the price is high, trade is not slow. The price is slightly higher than last year. Unicorn watermelons sell for 4.5 yuan [0.67 USD] per 0.5 kg and Black Beauty watermelons sell for 4 yuan [0.60 USD] per 0.5 kg, which is around 0.5 yuan [0.07 USD] more expensive than last year.
Most watermelons currently on the market came from Hainan, Maynmar, Vietnam, and Laos. The cost of long-distance transport is extremely high, and this leads to higher wholesale and retail prices. Experienced watermelon farmers predict that watermelons will enter the market in bulk after mid-April. At that time the price of watermelons will hover around 2 yuan [0.30 USD] per 0.5 kg until May 1st, when the prices will fall even further.