The partnership will see the two companies join their respective strengths across marketing, sales and distribution to officially launch the new proposition to market in Summer 2019.
The UK launch is the first step of a strategic collaboration between Lavazza and PepsiCo in Europe, aimed at innovating in this rapidly growing segment.
Following the launch, both companies will work together to broaden the offering with new products, as well as expand into new markets in 2020.
“This is the start of a collaborative partnership with Lavazza where we plan to innovate and bring to market new offerings based on consumer insights and preferences in the growing premium coffee space,” said Mark Kirkham, Vice President and Head of Marketing, PepsiCo West Europe Beverages.
