Heineken® has today unveiled its latest global campaign, 'Cities of the World', aimed to inspire men to live worldly, new adventures by unlocking the secrets of their cities.
Heineken NV, the world’s third-biggest brewer, is investing in Nigeria on bets that economic expansion will increase consumption in Africa’s second-largest beer market, helping to boost profits.
Thatchers Cider has announced it is to become the official cider of Glastonbury Festival, in a partnership which will see Thatchers Gold available in all of the Festival’s bars for the next three years.
The Comité Européen des Entreprises Vins (CEEV) has asked the European Commission to insist that the US end the use of semi-generic identifiers such as Champagne, Château and Chablis.
C&C Group, a leading international producer of long alcoholic drinks, has announced that it is to support One Water, the UK’s leading ethical bottled water brand.
SHS Drinks is bringing a contemporary new twist to the £369 million premium glass bottled cider category with the launch of Orwell’s, a new 5.5% ABV amaretto-flavoured cider.
Beefeater Gin, the only dry gin still distilled in London, has unveiled a new exclusive edition gin as it opens the doors to Beefeater London: The Home of Gin; the capital’s first dedicated gin distillery visitor centre.
Croatian beer brand Ožujsko Pivo, the official sponsor of Croatia’s national football team, knows a thing or two about getting the fans buzzing in the lead-in to FIFA’s World Cup championship this June in Brazil.
Carlsberg, the world’s fourth-biggest brewer, cut forecasts for earnings because demand in Russia will shrink more than anticipated as political turmoil weighs on the company’s biggest market.
Following the successful launch of two new ciders – Merrydown Medium 6% ABV and Merrydown Blackcurrant 4% ABV – in 500 ml bottles last year, heritage cider brand Merrydown is now rolling-out the new-look across its other cider lines.
Anheuser-Busch InBev (ABI.BR), the world's largest beer maker, reported lower than expected first-quarter profit on Wednesday as its spending on marketing shot up ahead of the soccer World Cup in Brazil.
Pernod Ricard USA today announced a national effort to promote retailer engagement with The Foundation for Advancing Alcohol Responsibility (FAAR), a national not-for-profit funded by distillers aimed at reducing drunk driving and underage drinking.
Sauza 901 Tequila introduced its first digital media campaign featuring founder and co-owner Justin Timberlake to encourage legal-purchase-age millennial consumers to rethink the definition of premium tequila.
