Celsius Holdings Inc., Boca Raton, Fla., announced its newest flavor, Celsius Negative Calorie Cola, which will be unveiled July 4 during the Subway Firecracker 250 at the Daytona International Speedway.
DS Services of America, owner of the Sparkletts bottled water brand, has acquired Sequoia Spring Water, a Compton, CA bottled water and filtration service company.
According to YouGov BrandIndex, which tracks consumer perception, Pepsi, Sony, and Coca Cola have all seen a significant brand bump thanks to World Cup-related advertising.
Molson Coors is investing further in the flavoured category and extending the Carling family by rolling out Carling Fruit Coolers to the off trade nationwide, following a successful trial in Asda last year.
The fortunes of traditional dairy products may be turning in the UK, with sales decreasing, while things are looking considerably more positive for the non-dairy variety
Melbourne coffee roastery and espresso bar Black Velvet Coffee Roasters have launched a new seasonal blend called Night Swimming, which it said was designed to have “a traditional Melbourne flavour”.
VitHit, the market leading vitamin drink in Ireland, has announced it is launching a new flavour ‘Immunitea’ into selected Tesco stores just in time for summer.
As The Tour de France returns to the UK for the first time in seven years, Nestlé Waters has signed a landmark deal for Buxton Natural Mineral Water to sponsor the first three stages of the world’s premier cycle race for 2014.
Australian dairy food company Devondale Murray Goulburn is planning to invest A$127m ($119m) in capital upgrades across three of its existing facilities in Victoria and Tasmania
The Packaging Machinery Manufacturers Institute (PMMI), Reston, Va., announced the passing of Director of Expositions A.J. Janosko, who passed away June 23 as the result of an accident over the weekend.
