Cadbury Eclairs Velvets, the latest innovation from Cadbury, is set for a marketing boost this summer, with a new high-profile TV and cinema campaign from May.
Irish Distillers Pernod Ricard, makers of the world’s leading Irish whiskey, Jameson, was the winner of the Amorim Sustainability Award at the recent 2014 Drinks Business Green Awards.
Building on this summer’s football fever and inspired by the colours and flavours of Brazil, Maoam has unveiled a limited edition bag of its top-selling treat, Pinballs.
Family-owned producer McWilliam’s has unveiled a restructured global portfolio designed to promote its winemaking credentials, which date back to 1877.
Wall’s is adding a meaty new range of ‘Great British’ sausages to its line-up this summer, backed by advertising and an in-store shopper marketing campaign.
Bordeaux estates Chateau Pichon Longueville Comtesse de Lalande and Chateau Ducru-Beaucaillou released prices for 2013 wines in the past week, confirming growers’ resolve to hold close to 2012 levels amid low yields.
Bespoke Brewing Co from the Forest of Dean in Gloucestershire has announced a new partnership with English rugby legend, Phil Vickery MBE to create a traditionally brewed beer to take the name of his rugby nickname, Raging Bull.
A warm summer saw UK soft drinks sales increase by 4% according to the 2014 UK Soft Drinks Report “Creating new choices”, published by the British Soft Drinks Association today.
The Laughing Cow is directly targeting its core female fan base with a new on-pack promotion this spring, offering the chance to win a weekly £1,000 shopping spree at House of Fraser.
Thatchers Cider has announced it is to become the official cider of Glastonbury Festival, in a partnership which will see Thatchers Gold available in all of the Festival’s bars for the next three years.
