ctionery has unveiled a brand new innovation in the popcorn industry, with the launch of a range of Pop ‘n’ Pour products.The products invite consumers to enjoy microwave popcorn in a new and exciting way.
The Pop ‘n’ Pour cartons consist of two bags of plain popcorn and two sachets of flavoured sauce.
Consumers warm a sachet of sauce in warm water, whilst the popcorn is popping in the microwave; once ready they drizzle the sauce over the popcorn, creating their own treat in minutes.
Available from May, the 220g Pop ‘n’ Pour products launch in two flavours, Chocolate and Chocolate Orange.
The products have a MRRSP of £2.29.
Helena Blincow, Butterkist Brand Manager, said:
“We’re very excited to announce the launch of this truly innovative product to the Butterkist portfolio.
Pop ‘n’ Pour has been developed based on the rising trend of consumer engagement and involvement with products.
“In the last year alone the Butterkist microwave range has seen a sales growth of +32 per cent*.
“We predict the Pop ‘n’ Pour range to do extremely well, especially as the Chocolate flavour boasts only 64 calories per serving and the Chocolate Orange 67 calories.
“The new range adds to the variety of popcorn that can be enjoyed from the comfort of consumers’ homes.”
