Fresh & Easy launches ready-to-cook items

Published: 2012-05-21 Origin: FBR

Core Tip: Fresh & Easy Neighborhood Market, a grocery store chain in the western US, has launched more than 50 pre-seasoned, ready-to-cook items in stores just in time for the summer grilling season.

The 'Ready to Cook' line includes beef, pork, chicken, fish and vegetable options that are all pre-marinated or pre-seasoned and ready to go straight in the skillet, microwave or on the grill. The range features several seasonal ingredients including jalapeños, mangos, oranges and apricots.

Fresh & Easy category manager for meat, fish and poultry Anthony Johnson said that during the summer, people are seeking great deals on quality meats and veggies they can easily throw on the grill.

"Customers can easily and affordably put together a meal with unique flavor combinations with our new 'Ready to Cook' appetizers, meats and sides," Johnson added.

According to the company, the 'Ready to Cook' range contains no artificial colors, flavors, high-fructose corn syrup or added trans fats.

Fresh & Easy operates more than 190 stores in Arizona, California and Nevada.

keywords: Fresh and Easy Neighborhood Market ready-to-cook