As Gorton's product line has changed over the years, along with the tastes and demands of their consumers, their product line has grown well beyond their classic Fish Sticks. Gorton's now has such diverse products -- ranging from breaded, battered, and grilled preparations in a variety of flavors, to salmon, tilapia and shrimp varieties -- that the company found it necessary to help consumers navigate their diverse selection, and more easily find the products that suit them.
Gorton's said it had also heard from consumers that they wanted key nutritional information on the front panel of food packaging, where they could quickly and easily find the
information they are seeking. The leading frozen seafood brand has made it a point to incorporate this change into the new designs.
The back panel of all of Gorton's packaging has also been updated. In addition to cooking directions that are clearly displayed and easier to read than their previous design, each
package features the USDA's recommendation to eat seafood twice a week, food photography of a meal idea to whet the appetite, and the URL for a newly designed recipe section where consumers can search through hundreds of easy seafood recipes.
