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Meanwhile in-mould labelling from RPC Superfos allows for distinctive shelf presence in a competitive market, as highlighted by Torben Nielsen, Sales Director Italy & Malta, RPC Superfos Region South East: “As consumers, we are apt to buy something that looks tasty, healthy and good; not only for ourselves but also for our beloved pets.
”With in-mould labelling anything is possible: showing a perfect picture of pet food bites; inserting a clear nutritional table or making the emotional connection through pictures of adorable pets. Whatever their choice, pet food producers get premium printing quality on all surfaces. With this up-to-date packaging solution, RPC Superfos now gives pet food producers the option to move on from the usual aluminium tray.”