| Make foodmate.com your Homepage | Wap | Archiver
Advanced Top
Search Promotion
Search Promotion
Post New Products
Post New Products
Business Center
Business Center
 
Current Position:Home » News » Food Technology » Packaging » Topic

Sharing bottle sales beat general UK lager market

Zoom in font  Zoom out font Published: 2012-08-07  Origin: beveragedaily  Authour: Ben Bouckley  Views: 23
Core Tip: Molson Coors launched a sharing-size 710ml Corona Extra bottle in the UK off-trade from May, and said Nielsen data showed that larger bottles were outperforming the general lager market in this channel by 9%.

The large bottles are priced at ₤2.79 ($4.34), and Darius Burrows, Corona senior brand manager at Molson Coors, said: “Corona Extra is all about sociability and getting together with friends and this new serve makes that even easier at home.

He added: “We’ve launched ahead of the crucial summer period, when we’re confident people will be pouring their friends a Corona Extra as they enjoy barbecues, picnics and al fresco dining in the sun.”

 
 
[ News search ]  [ ]  [ Notify friends ]  [ Print ]  [ Close ]

 
 
0 in all [view all]  Related Comments

 
Hot Graphics
Hot News
Hot Topics
 
 
Powered by Global FoodMate