With the launch, Fal Foods Worldwide plans to take advantage of the dairy-free products market, which according to the company, has soared over the last decade, as customers who are health-minded, allergy-restricted and/or lactose-intolerant search for desserts they can eat and enjoy.
Initial product will be available in pints and sold under two lines: soy and coconut. Both bases will be available in regular and sugar-free.
In stages, the company will also produce healthy beverages and non-dairy baked goods, resulting in a name that will become the go-to brand for non-dairy desserts in the wholesale supermarket marketplace.