“The newly designed Star Bottle allows Heineken to take a huge step forward in the globalization of the brand, which started with our ‘Open Your World’ marketing campaign and our more recent draught program,” said Colin Westcott-Pitt, vice president of marketing for Heineken USA, in a statement. “The Heineken bottle has gone through a number of progressions but has always maintained its core iconography that has become a symbol of upscale, premium beer, and this philosophy will remain the same with the new Star Bottle design.”
The Star Bottle will be available in 12- and 22-ounce sizes and features a taller, thinner shape giving it a more modern and premium look, the company says. The bottle also features an embossed thumb groove that improves grip and encourages consumers to hold the bottle at a lower point, keeping the beer colder, it adds.
