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Top Coke exec embraces 52m Facebook fans as new ‘sales force’

Zoom in font  Zoom out font Published: 2012-10-05  Origin: beveragedaily.com  Authour: Ben Bouckley  Views: 29
Core Tip: A leading Coca-Cola Company executive says that as the top consumer brand on Facebook, the firm is embracing its 52m fans who act as an unofficial sales force.
 
 
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