The recent listing at Tokyo Narita Airport is via NAA Retailing. From November 2012, the operator will offer Patrón Silver, Patrón Reposado, Patrón Añejo, Gran Patrón Platinum and Patrón XO Cafe coffee liqueur in its Terminal 1 and 2 stores.
“Narita is definitely one of the crown jewels in our global duty free footprint,” said Patrón Spirits International Chief Operating Officer John McDonnell. “The spirits offering at Narita has long been dominated by brown spirits and local products, and so a listing for Patrón there is enormously significant. It’s undisputed proof that Patrón tequila has earned recognition by duty free operators and consumers as a high-quality luxury spirit.”
Also in Asia, Patrón has recently confirmed listings for Patrón tequilas, Patrón XO Cafe and Pyrat Rum at Incheon International Airport, via Indulge Korea.
Patrón Silver and Patrón Reposado have also entered duty free in Cambodia, with Dufry. And at TTL in Taiwan, Patrón Silver, Reposado, Añejo and Patrón XO Cafe will be on-shelf from late next month.
In Europe, travellers in Armenia, Belgrade, Milan and Morocco can now find Patrón products at Dufry stores in those countries’ gateway airports. Patrón Silver, Patrón XO Cafe and Pyrat rum are also newly available at Helsinki Airport, via Finnair.
In the Middle East, Patrón Silver, Patrón Añejo, Patrón XO Cafe and Ultimat vodka have also recently been listed at Muscat Duty Free in Oman.
In South America, new listings for Patrón Silver, Patrón Reposado, Patrón Añejo and Gran Patrón Platinum have recently been confirmed with Dufry for airports in Ecuador (Guayaquil), Argentina (Ezeiza and Aeroparque), and Uruguay (Montevideo and Punta del Este).
“It’s very exciting to see the momentum behind our brands, all across the globe,” added McDonnell. “Consumers clearly have an affinity for our products, and duty free operators have discovered the profit potential never before seen in the white spirits category.”
Patrón products are available in more than 130 airports worldwide, and over 700 total duty free outlets.
