Beam is all set to rename the cognac brand Courvoisier VSOP Cognac to Courvoisier VSOP Fine Cognac to reflect the addition of grapes from the Fins Bois region to the blend.
The blend was previously made of grapes collected from only the Grande and Petite Champagne regions and hence was known as 'Fine Champagne.'
Beam said the company has decided to add Fins Bois grapes to the blend to add more complexity and fruity, floral notes, which will give them more versatile blend more in line with the Courvoisier house style.
Courvoisier global senior marketing manager Claire Richards said Cognac is increasingly served with ice or mixed in cocktails across many of their key markets.
"With this enhanced blend we are providing a versatile, super-premium VSOP cognac that can be enjoyed neat, with ice or in sophisticated cocktails, with floral and fruity notes that are in line with Courvoisier's aromatic house style," Richards added.
The new Courvoisier VSOP Fine Cognac will be available in the UK and Russia from November 2012 at recommended retail price of £32.99, before being rolled out throughout the globe in 2013.
