Pernod Ricard USA has rolled out a new brand of vodka - Oddka - both in original and flavored versions.
Produced by The Wyborowa Company, the five flavors of Oddka vodka are Apple Pie, Electricity, Fresh Cut Grass, Salty Caramel Popcorn and Wasabi.
The original Oddka is clear and smooth with alcohol content of 40% or 80 proof, while the flavored versions have 30% ABV content and are 60 proof.
Wyborowa global marketing director Daniel Lundberg said the introduction of Oddka is something they have been looking forward to for some time.
"The experimental qualities of this new brand allow us to broaden our footprint in the vodka category and continue to push the industry's flavor profiles, expanding beyond the sweet and savory into experiential flavors that provoke curiosity," Lundberg added.
Both the original and flavored Oddka are available for purchase at suggested retail price of $15.99 per 750ml bottle.
The new line of vodkas is currently available in Rhode Island and soon will be launched in select US states including Alabama, Massachusetts and Pennsylvania, before being distributed throughout the world in spring 2013.
