The commercials begin airing this week and will be shown throughout the week on several major networks during programs such as Dancing with the Stars, Good Morning America, Late Show with David Letterman, The Tonight Show with Jay Leno, and Monday Night Football.
"As a brand, Wonderful Pistachios likes to have fun with current trends," said Mark Masten, vice president of global sales and marketing at Paramount Farms. "Our Get Crackin' commercials have been extremely popular and so far we have received more than 12 million YouTube views."
