The overall spirits market in Indonesia, which grew by 3.84% during 2006-11, will continue to have a similar growth rate of 3.8% between 2011 and 16, a report by Canadean – Wine & Spirits forecasts.
According to the report, The Future of the Spirits Market in Indonesia, to 2016, the compound annual growth rate (CAGR) of specialty spirits category, which has been the highest at 7.74% during 2006-11, will lead through 2016 as well but at a lower rate of 4.69%.
Brandy comes next to specialty spirits at CAGR (2011-16) of 4.14%, followed by liqueurs & cocktails 3.88%, tequila & mezcal 3.78%, gin & genever, and vodka 3.66% each, rum & cane spirits 3.38% and whiskey 2.86%.
On the basis of price segment, the mainstream category witnessed the maximum CAGR from 2006-11 at 4.95%, and will continue to have the highest rate of 3.88%; the premium category which grew at 4.69% will post 3.87%.
Discount and super premium, which were 2.79% and 2.81%, will witness 3.57% and 3.72% CAGR respectively.
The CAGR of off-premises spirits consumption will be 3.78% and that of on-premises will be 4%.
The year-on-year growth of the overall Indonesian spirits market has been fluctuating in the past six years peaking at 4.9% in 2010; it is expected to grow at 4% in 2012 and then decline to 3.7% by 2016.
