Global Package, a California-based company providing packaging design and decoration services for wine, spirits and food companies, is to get a new brand identity that will be unveiled during the Unified Wine & Grape Symposium on 29-31 January 2013.
Designed by Australia-based Tucker Creative, the new identity includes addition of three different tones of rich blue colors to the logo, which adds depth and dimensionality to the Global Package's 3-D products.
Tucker Creative designer Jody Tucker retained the image of globe in the new logo, but in an illustrative design that would be seen as the brand's seal for quality and innovation.
Tucker told Wine Business.com that the new identity had to convey a fresh, yet premium image, with more modern typography and a neutral color palette.
"We needed to retain certain elements of the existing identity to promote consistency, but we wanted it to evolve to be more relevant to what Global Package is today; an innovator in the field of wine and spirits packaging," he added.
Global Package founder and president Erica Hiller Harrop told the website that tough their main clients are wineries, they are being frequently approached by spirits producers for glass and packaging design.
"All of our clients need to keep their image fresh and relevant, so it's important for us to lead by example," Harrop added.
The new identity will be applied to its advertising, brochure, website and stationery system.
